Breaking News: Ads Are Now Annoying

Interactive Advertising Bureau (IAB) SVP Scott Cunningham has released a statement regarding the current state of online ads:

As technologist, tasked with delivering content and services to users, we lost track of the user experience

He goes on:

Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.

I have two reactions to this.

  1. No shit.

  2. It’s good that the ad industry is finally catching up to user expectation. Nerds have been using ad blockers on desktop browsers for a while, and with iOS9, we’re all adding content blockers to our mobile devices.

I don’t hate “ads”, I hate the junk that quadruples page loads, slows down the open web, and tracks me around the internet. These are not just ads. They are Facebook/Twitter buttons, pop-over “shade” ads that cover all of the content, cross-network trackers, and other nefarious junk eating up my valuable mobile data.