Interactive Advertising Bureau (IAB) SVP Scott Cunningham has released a statement regarding the current state of online ads:
As technologist, tasked with delivering content and services to users, we lost track of the user experience
He goes on:
Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.
I have two reactions to this.
It’s good that the ad industry is finally catching up to user expectation. Nerds have been using ad blockers on desktop browsers for a while, and with iOS9, we’re all adding content blockers to our mobile devices.
I don’t hate “ads”, I hate the junk that quadruples page loads, slows down the open web, and tracks me around the internet. These are not just ads. They are Facebook/Twitter buttons, pop-over “shade” ads that cover all of the content, cross-network trackers, and other nefarious junk eating up my valuable mobile data.